The concept of The Pinkish Store is being yourself!. Don’t be into trends. Don’t make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live. We like the things around us to be beautiful and slightly dreamy, with a feeling of worldliness. Every day We think about change. Money doesn’t buy elegance. You have to always work against what you did before, and even against your taste.